Twitter is Your Friend

Sure, it's 280 characters, it may not seem like you can accomplish much, but that doesn't mean that it should be disregarded. Twitter allows you do a whole lot of things very quickly, making it a very efficient marketing tool.  

The most obvious thing that you can do is create a platform that basically says, "Hey, I'm here, I've done something really cool. Check it out!" and give a really quick reason why people need to check it out. If nothing else, this is a really great way to get you doing really quick elevator pitches; you've only got 280 characters you need to make it as quick as possible. This means that you need to get in, get out and do it as much damage as you possibly can. 

Just remember the five basics: 1) tell people who you are, 2) what you are, 3) why they should be checking you out, 4) what they're checking out, and 5) how to get there. If you can do all that, and you do this in 280 characters or less, you're golden. This means you're basically gonna be able to get into that really great Twitter feed, and have somebody actually check you out. 

Keep in mind that you're gonna have to follow other people and track what those people are doing. It sounds a little onerous and it can get annoying. But even if you spend, say 10-15 minutes a day on just checking things out really quick, you should be good to go. This is just basic courtesy: If you want people to look at what you're doing it helps to look at what others are doing.

Twitter allows you to post stuff up, let people know what you're doing, and keep up on what industry professionals are doing as well. Thanks to this, Twitter should be a major assist with any kind of social media campaign you're doing. And keep in mind that you should be doing this as a supplement; you should obviously try to figure out what your favorite social media choice is, and use that. But definitely make sure you do Twitter as well. It's easy to use, it's easy to maintain, and it can have an impact. 

Use it right, and Twitter can definitely be your friend.