One of the best ways to get people
interested in your comic is to have your character guest star in
someone else's comic. This is not as easy as it may sound.
The first step is to talk someone into
guesting your character. This can be simple or complicated, depending
on how well you the person. The ideal would be a reciprocal deal,
where characters from both strips show up in the other, but that is
something that can be negotiated. You may have to promise something,
such as money or some special favor, but some people will do it for
something as simple as a link. However you do it, do it; it's some
great publicity for both sides and it can build some interesting
links between the two comics.
You have to work out some sort of
justification. The simplest is the “face in the crowd”, where the
character just appears in a crowd of characters. The most complicated
is the “multiversal cafe”, where characters from a variety of
universes show up and either just meet or get assigned to some Grand
Quest. This is not advised unless you have a story that works for
everyone, and that everything has been worked out. Slightly better is
the “quick trip”, where one character shows up in the other
strip, does something quick, and then either goes back to original
universe or recedes into shadows.
The one major detail worth debating is
what similar characters will do when they encounter each other. There
are a number of ways of joking around with it, ranging from the
characters purposely ignoring the similarities even as other
characters comment on it, to one character taking advantage of it,
taking over the other's life and, um, sleeping arrangements. There
can also be some confusion between the two, as well as one claiming
to be the original. Conflicting characters can be handled as needed,
but characters with similar designs need to be handled, and it
provides for some comparison between the two strips, so have fun
with it.
Do not forget to cross-advertise a
little. The idea is to get some marketing out of this, and it will
not help if it just happens in the background. Post a note on
Facebook, tweet it, and let people know! This could be something fun,
and it helps if you advertise a little. This can be a great way of
getting two or more strips together, and having some fun with all
characters and concepts involved. So get going on corssovers,
especially if they make sense in the normal world.
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