Everyone is looking for that
magic bullet that guarantees an audience. While there is no such
thing, and in fact it is likely that we will never find it, the
closest we have is giving the audience a stake in the project that
we're working on. That is, we need to establish some sort of way that
the audience feels that it has some sort vested in the success of
that project. The problem here is that we need to bear in mind that
we need to allow for an audience stake in the project without at the
same sacrificing artistic integrity in the same; that can be a
difficult point of balance to attain, but well worth the results.
It needs to be noted that
we're not talking giving control of the comic to the audience. That
has been tried in the past and it predictably doesn't end as well as
you would think it does. While some feedback is appreciated,
especially if it's reasonably intelligent and constructive, and it is
possible to give fan-favorite characters a bigger presence, it needs
to be noted the audience should never be put in control of the comic.
The takeaway here is that while you should listen to your fans and
even implement changes they suggest but keep in mind that you are in
control of the comic.
This also means that you
shouldn't you shouldn't do fan service just for the sake of doing fan
service; it's easy to drive readers to your comic with scantily-clad
girls but that doesn't mean you should. This is your call: If you
want to draw some sexy characters just for the sake of drawing some
sexy characters go for it; it's your comic and you can do what you
want with it. Also, it can be fun to just take a break from the
regular comic and post some characters in their bathing suits. All
I'm saying don't draw sexy characters just for the sake of drawing in
an audience; it's a cheap tactic that while it works in the short-run
can work against you in the long run.
Merchandise sounds like a
weird call, but nothing puts a fan in the zone like reading his
favorite comic in a sweatshirt with the comic's hero on his chest.
Have some fun with the merchandise; with all of the different
print-on-demand options it would be silly to not have some fun with
the idea of your logo and characters on merchandise; don't limit
yourself to just T-shirts. If you have a table at a convention don't
forget the freebies; even if it's just pencils with your URL on it it
helps to get the word out about your comic. There are a number of
different options; just go a little crazy and have fun with the
merchandise. And don't forget to make books available at some point;
nothing makes a fan happier than a book he can smell and touch.
The key here is that you
want your fans to feel like they have some stake in the comic itself.
It's not enough to have a great story, likable characters, and
incredible art; while that's a great start the fans also need to see
that they are listened to every so often, have some merchandise, and
side projects don't hurt. You don't have to change the story or
artwork; just acknowledging their comments works. Doing interviews on
podcasts helps, as well as having a Facebook page; anything that
gives them a little slice of you can be very effective towards your
success.
Basically, if you want your
comic to be a success then you need to give your fans some way to
feel a little ownership in your comic. Public appearances,
acknowledging them, merchandise are all great ways to give your fans
what they want. Remember that and you should a lot of success with
your comic.
No comments:
Post a Comment