Facebook Groups Are A Great First Step For Marketing

When you start trying to promote your book, you're going to want to find people that would be interested in the kind of book is you're trying to market. It would be really cool if you could find people that happen to be into that kind of thing, right? 

Well, you're going to want to find people who are going to be interested in you're going to be trying to sell, and that means figuring out ways to find these people. Facebook has already done all this for you. All you have to do is tell Facebook what you're looking for and all of a sudden you're going to find hundreds, if not thousands, of different groups on Facebook that are interested in that very topic. 

What's really cool is that you can usually promote your stuff to those people, even if the days are limited in each group, and therefore optimize your marketing. First off, make sure that whatever group you join has no problem with you promoting your stuff. A lot of groups happen to be non-promotional or because of the very nature to hate promotional materials within the group. Go ahead and join those groups for fun, just keep in mind that they won't be part of your marketing plan. For example, as writer you can always find tips and tricks to actually help your writing. 

At the same time, keep in mind that some groups can be a little over promotional; these groups are pretty much nothing but promotion. For comics, this actually works out well because people actually track those groups down; people are always looking for new comics and so finding groups that are ultra-promotional are actually a godsend. 

However, you do need to debate the size of the group: You want people to see your books, and if the group is too big then people may not see your promo. Conversely, if the group is too small then maybe not enough eyes are seeing your materials. As such, I'd suggest a group between 1000 and 10,000; any smaller and not enough people will see your book and more than that and it's likely no one is seeing your book. 

Lastly, try to run your promotions no more than once a week per product; if you have a new page every day then post the new page, but otherwise you may be accused of spamming and bounced from the group; that can put a serious crimp in your promotion plans. So figure out what the Facebook groups are out there that work for your book, make sure that you follow its rules, and don't spam, and you should be able to use the Facebook group for your promotions.  

The bottom line is that Facebook users have organized themselves into groups and you can tap into that to promote your books. Take advantage of that when you promote and it can only help your book become a success.